In today’s digital age, it’s no surprise that more and more people are turning to the internet to find and buy products. A study by Shopify found that almost two-thirds of shoppers start their product research online, and that number is only growing.

So what does this mean for businesses? It means that if you want to sell products, you need to have a strong online presence. This includes a well-designed website with clear product information, as well as effective online marketing strategies.

It’s also important to be where your customers are. A study by Google showed that 95% of shoppers who use the internet to research a product also visit at least one retailer’s website. So if you’re not online, you’re missing out on a lot of potential sales. So if you’re looking to start or grow your business, make sure you focus on your online presence. It’s the best way to reach more customers and sell more products.

Offline-only retailers are moving online at a super fast rate because of the covid pandemic. This is an unprecedented event that is causing people to change their buying habits. People are now looking for ways to save money and avoid large crowds, so they are turning to the internet to find and buy products.

This is great news for existing online retailers, but it’s also an opportunity for offline-only retailers to move online. Many of these businesses already have websites, but they may not be using them effectively. They need to make sure that their websites are well-designed and easy to use, and they need to focus on online marketing strategies.

If you’re an offline-only retailer, now is the time to start moving online. The covid pandemic is causing people to change their buying habits, and the internet is the best way to reach more customers and sell more products. Whether you have an existing online business presence, or you are just starting out, be sure you are utilizing all the free tools available to you.

The best way to sell more products is to know your target market and focus your marketing efforts on them. You need to know who your ideal customer is, what they want, and how to reach them. One of the best ways to do this is through market research. This involves studying your target market so you can understand their needs and wants. You can then use this information to create marketing campaigns that appeal to them. Another important part of targeting your customers is understanding where they are.

You need to know which platforms they are using and what type of content they are consuming. This information can help you determine which online marketing strategies will be most effective for reaching them.

If you want to sell more products, you need to know your target market and focus your marketing efforts on them. By understanding who your ideal customer is and where they are, you can create marketing campaigns that appeal to them and reach more people.

Free Google Business Tools

Google is easily the most influential company on the internet. With a search engine market share of over 90%, the company has a dominant position in determining what content users see online. This can be seen in the way that Google often prioritizes its own services in search results, often pushing competitors down the list.

Google also wields a great deal of power over publishers and websites. The company’s algorithms can make or break a website, and its Adwords program is an important source of revenue for many sites. As a result, many publishers are reluctant to criticize Google or engage in any behavior that might anger the company.

Google’s influence extends beyond the internet as well. The company has become a major player in the technology industry, with its Android operating system becoming the most popular mobile OS in the world. Google has also made significant investments in artificial intelligence and self-driving cars, technologies that are likely to play a major role in the future of computing. Google offers a number of free tools that you can use to create and manage your online business presence. These tools include Google Business Profile, Google Images, Google Lens, and Google Maps.

Google Shopping Tab

First, let’s look at Google Shopping Tab. Google Shopping Tab is a great way for customers to find your products. So if you are selling products, then you should be using this feature. Google Shopping Tab is a feature on Google that allows customers to find products from online stores.

Google Shopping Tab allows businesses to showcase their products in an easy-to-read format, which can lead to more sales. Additionally, this feature can help improve your website’s search engine ranking, as Google favors websites that have active Shopping Tabs.

Business Profile

Did you know that you can showcase products & services on Google Business Profile? A Google Business Profile is a free feature offered by Google that allows businesses to create a consistent and informative presence on Google Search and Maps. The Profile includes information such as the business name, address, phone number, website, and hours of operation. You can also add photos and videos, and create a custom website URL.

Google Images

One of the best ways to market your products and services is by using images. Images are a powerful tool that can be used to convey ideas and emotions, and they can help you connect with your customers on a deeper level.

When you use images in your marketing materials, you need to make sure that they are high quality and relevant to your target market. You also need to make sure that they comply with Google’s advertising policies.

Google Images is a search engine that allows you to search for images from across the web. You can use it to find high-quality stock images for your marketing materials or to find images that are related to your business.

Google Lens

Google Lens is an image recognition tool that allows you to identify objects and landmarks in photos. You can use it to get information about businesses and products or to find directions to a location. Google Lens is an image recognition tool that uses visual analysis powered by a neural network to identify things and display pertinent information about them. It was first made available as a standalone app and later incorporated into Android’s default camera app after being first revealed during Google I/O 2017.

By reading barcodes, QR codes, labels, and text when a phone’s camera is pointed at an object, Google Lens will try to identify it and display pertinent search results, web sites, and information. For instance, the device will immediately connect to the scanned Wi-Fi network when the camera is pointed at a Wi-Fi label that contains the network name and password. Additionally connected to Google Photos and Assistant is Lens. The program is comparable to Google Goggles, a former app that performed similarly but had less features. Similar to other apps like Bixby Vision (for Samsung smartphones released after 2016) and Image Analysis Toolset, Lens uses more sophisticated deep learning processes to enhance detecting capabilities (available on Google Play).

On October 4, 2017, Google unveiled Google Lens, which came pre-installed with app previews on the Google Pixel 2. The function started to appear in the Google Assistant for Pixel and Pixel 2 phones in November 2017.  The Google Photos app for Pixel phones now includes a sample of Lens.  Google officially added Google Lens to Google Photos for non-Pixel phones on March 5, 2018.  On March 15, 2018, Google Photos for iOS received support for Lens. Beginning in May 2018, Google Lens became a part of Google Assistant on OnePlus devices and was also incorporated into a number of Android phone camera apps. In June 2018, Google released a standalone Google Lens app on Google Play.

Google Maps

Google Maps is a web mapping service developed by Google. It offers satellite imagery, street maps, and 360° panoramic views of streets for several cities around the world.

Google Maps has several benefits, the first of which is its accuracy. Because it is based on satellite imagery, Google Maps is able to provide a very accurate view of the world. This is especially important for navigation, as it means that users can be sure that they are being directed to the correct destination.

Google Maps also has a large database of places and businesses. This means that users can find just about any destination they need, whether it be a restaurant or a gas station. The service also includes information such as business hours and contact information.

Another benefit of Google Maps is its convenience. The app can be accessed on smartphones, tablets, and computers, making it easy for users to get directions no matter where they are. Additionally, Google Maps can be used offline, meaning that users can still access the map even if they are in an area without internet access.

Lastly, Google Maps is free to use. There are no subscription fees or other charges associated with using the service.

Continued Reading & Research

Other platforms within the Ecosystem that are freely available and may be worth checking out include:

1. Google Adwords: This tool allows you to create and run ads on Google’s search engine and other platforms.

2. Google Analytics: This tool provides you with detailed information about your website traffic and how people are interacting with your content.

3. Google Sheets: This tool allows you to create and share spreadsheets with others.

4. Google Forms: This tool lets you create surveys and questionnaires for gathering feedback from your customers.